To date, advertising agencies around the world are increasingly resorting to unconventional means of advertising brands, products and services. In the advertising market is constantly using new examples of advertising in unusual for these purposes places. Thus, advertising can be seen on toys, packaging, postcards, trucks and other places. Over the past few years, several companies, noting an incredibly strong interest of people of all age categories to the paper toys – papertoys, decided to use the beautiful toys from paper to advertise their products and services. Advertise on paper toys has proved very effective. Interesting and beautiful papertoys attract attention not only to their owners, but also people around them. Advertise on toys made of paper perfectly poured into a habitable environment that attracts attention, constantly before the eyes of potential consumers specifically affect them. The fact that such advertising is very effective as evidenced by the emergence and prosperity of companies specializing in the design patterns for paper toys for the purpose of advertising campaigns. The comparative cheapness of advertising on toys made of paper, as well as continued increase in popularity papertoys made them very profitable advertising tool. For example, a well-known company in the world – producer Motorcycle Yamaha uses to advertise its product thumbnails for all manufactured models of motorcycles, as well as patterns for the bulk of paper animals. In the west, extensive use of toys made of paper, and their patterns place valuable historical attractions that a tourist attraction as a gift to give them their own little paper copies.